Customer Discovery Lab
Collect evidence about a customer's real problem.
Interview five potential buyers and present a one-page evidence table.

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ACADEMY / NEW INSTRUCTOR COURSES
Ten courses each in Business, Finance, Tax, and Marketing & Sales. Each includes four short lessons, an applied task, and an instructor assessment guide.
Curriculum preview: Lessons, cases, and assessment criteria are available to review. Enrollment, recording, instructor qualification, and checkout remain closed until editorial, legal, accessibility, and platform review are complete.
Collect evidence about a customer's real problem.
Interview five potential buyers and present a one-page evidence table.
Explain who pays, what they receive, and where margin comes from.
Draw a one-page model for a veteran-owned gift brand.
Build a start-up uses-of-funds list.
Budget the first 90 days of a small retail pilot.
Document one repeatable order-to-delivery process.
Write a one-page standard process for a wholesale order.
Assess the real obligations of a retail account.
Evaluate a 100-store trial with delayed payment.
Compare suppliers on more than unit cost.
Choose between two chocolate packaging suppliers.
Reconcile inventory movements by location and package size.
Reconcile six-count and twelve-count units for one week.
Run a weekly decision meeting from a small scorecard.
Build a weekly four-metric dashboard for a new store launch.
Prepare an evidence-backed funding request.
Prepare a funding memo for a wholesale inventory expansion.
Decide whether to open a second market.
Evaluate expansion from one city to a second.
Build a clear monthly inflow and outflow picture.
Create a budget during a military-to-civilian transition.
Compare account features and protect access.
Compare two fictional account offers for a new venture.
Compare loans using total repayment rather than payment alone.
Choose between two hypothetical financing offers.
Explain the income statement, balance sheet, and cash flow statement.
Trace a $5,000 credit sale through all three statements.
Calculate contribution after variable costs.
Model a luxury chocolate bar sold direct and wholesale.
Maintain a 13-week cash forecast.
Forecast a retailer payment that arrives four weeks late.
Use the correct pricing denominator.
Price an item costing $3.20 to achieve a 60% gross margin.
Compare risk, horizon, concentration, and fees.
Compare two hypothetical portfolios for different time horizons.
Model the cash conversion cycle under growth.
Model a 90-day inventory order on 60-day customer terms.
Compare debt, equity, and self-funding with consistent scenarios.
Present a choice among three fictional growth-funding offers.
Maintain records that support a business return.
Classify ten example transactions with supporting records.
Identify questions that change a business's tax treatment.
Draft a fact sheet for a new veteran-owned company.
Prepare a supported income and expense summary.
Categorize a sample month's receipts and payments.
Explain when estimates may matter and how to plan for them.
Build a hypothetical quarterly tax cash calendar.
Identify state-level questions for product sales.
Map an online and wholesale seller's tax touchpoints.
Trace wage payment through withholding and deposits.
Walk through a fictional payroll register and deposits ledger.
Prepare a year-end vendor payment review.
Review a hypothetical vendor payment register.
Organize product cost records for tax review.
Reconcile a warehouse and van count for one product.
Prepare an asset register without guessing deductions.
Build an asset register for equipment and software.
Build a reviewable chain from return line to source record.
Trace three reported totals to their underlying records.
Choose a first buyer segment based on observable need.
Select the first audience for a service-inspired gift.
Write a clear, truthful promise to a specific buyer.
Write three versions of a luxury gift value proposition.
Run a needs conversation without leading the buyer.
Role-play a meeting with a retail buyer.
Present a product case a buyer can evaluate.
Pitch a 12-week in-store chocolate pilot.
Set a measurable campaign with a credible budget.
Plan a four-week launch campaign with limited spend.
Design a permission-aware email campaign.
Draft a three-message customer education sequence.
Find a measurable drop-off in the buyer journey.
Analyze a sample 1,000-visit purchase funnel.
Assess a partner deal for mutual value and risk.
Evaluate a wholesale partnership proposal.
Negotiate terms without losing unit economics.
Negotiate a fictional 500-unit corporate gift order.
Review ads for truthful claims and clear disclosures.
Review a social ad featuring a military veteran.