Understand the concept
Identify explicit and implied claims in copy and imagery.
Teaching action
Ask the learner to restate the principle using their own example.
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Veteran owned · American made · Honor · Serve · Inspire
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MARKETING & SALES / ADVANCED / INSTRUCTOR
Outcome: Review ads for truthful claims and clear disclosures.
Review edition: This curriculum is open for inspection. It is not yet available for purchase, credentialing, or unsupervised instruction. Formal advertising and rights review before release.
Identify explicit and implied claims in copy and imagery.
Ask the learner to restate the principle using their own example.
Gather evidence for quality, origin, and performance statements.
Work one case together and narrate the decision at each step.
Disclose material influencer relationships clearly.
Give the learner a new case; observe the process before offering a correction.
Remove or qualify claims the evidence does not support.
Request an independent explanation and ask which assumptions might change the result.
Review a social ad featuring a military veteran.
Document claims, substantiation, disclosures, and corrections.
Accept a written, spoken, or accessible equivalent response when it demonstrates the same skill. Mark each criterion met, developing, or missing; never mark attendance alone as competency.
Primary source to review: Official topic guidance ↗
Content review: Formal advertising and rights review before release.