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BUSINESS / BEGINNER / INSTRUCTOR
Outcome: Collect evidence about a customer's real problem.
Review edition: This curriculum is open for inspection. It is not yet available for purchase, credentialing, or unsupervised instruction. Check sample size and interview consent.
A customer segment is a group with a shared job and purchase context: name the job before the product.
Ask the learner to restate the principle using their own example.
Write neutral interview questions about what happened last time, not what someone might buy.
Work one case together and narrate the decision at each step.
Record exact quotes and separate observations from your guesses.
Give the learner a new case; observe the process before offering a correction.
Group repeated problems and test whether buyers already spend time or money solving them.
Request an independent explanation and ask which assumptions might change the result.
Interview five potential buyers and present a one-page evidence table.
Five dated interviews, direct quotations, recurring pain, and one falsifiable next experiment.
Accept a written, spoken, or accessible equivalent response when it demonstrates the same skill. Mark each criterion met, developing, or missing; never mark attendance alone as competency.
Primary source to review: Official topic guidance ↗
Content review: Check sample size and interview consent.
