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BUSINESS / BEGINNER / INSTRUCTOR
Outcome: Explain who pays, what they receive, and where margin comes from.
Review edition: This curriculum is open for inspection. It is not yet available for purchase, credentialing, or unsupervised instruction. Challenge invented market-size claims.
List the customer and decision maker separately when purchasing authority differs.
Ask the learner to restate the principle using their own example.
Describe the offer as an observable outcome rather than a feature list.
Work one case together and narrate the decision at each step.
Map channels and the point where cash is collected.
Give the learner a new case; observe the process before offering a correction.
Subtract variable cost from revenue per transaction before considering fixed overhead.
Request an independent explanation and ask which assumptions might change the result.
Draw a one-page model for a veteran-owned gift brand.
Identify buyer, offer, channel, price, variable cost, and an assumption to test.
Accept a written, spoken, or accessible equivalent response when it demonstrates the same skill. Mark each criterion met, developing, or missing; never mark attendance alone as competency.
Primary source to review: Official topic guidance ↗
Content review: Challenge invented market-size claims.
