Understand the concept
Define visit, product view, cart, checkout, and purchase events.
Teaching action
Ask the learner to restate the principle using their own example.
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Veteran owned · American made · Honor · Serve · Inspire
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MARKETING & SALES / INTERMEDIATE / INSTRUCTOR
Outcome: Find a measurable drop-off in the buyer journey.
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Define visit, product view, cart, checkout, and purchase events.
Ask the learner to restate the principle using their own example.
Check event counts and denominator definitions.
Work one case together and narrate the decision at each step.
Inspect the largest drop-off before proposing a fix.
Give the learner a new case; observe the process before offering a correction.
Run one controlled change and compare qualified outcomes.
Request an independent explanation and ask which assumptions might change the result.
Analyze a sample 1,000-visit purchase funnel.
Calculate stage rates, identify one bottleneck, and propose one test.
Accept a written, spoken, or accessible equivalent response when it demonstrates the same skill. Mark each criterion met, developing, or missing; never mark attendance alone as competency.
Primary source to review: Official topic guidance ↗
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