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BUSINESS / BEGINNER / LEARNER
Outcome: Collect evidence about a customer's real problem.
Review edition: This curriculum is open for inspection. It is not yet available for purchase, credentialing, or unsupervised instruction. Check sample size and interview consent.
A customer segment is a group with a shared job and purchase context: name the job before the product.
Write the key term in your own words and connect it to a real decision.
Write neutral interview questions about what happened last time, not what someone might buy.
Recreate the reasoning on paper before checking the next step.
Record exact quotes and separate observations from your guesses.
Apply the concept to a small example from your work or the course case.
Group repeated problems and test whether buyers already spend time or money solving them.
Without rereading, explain the mistake you would now avoid.
Build the sequence of actions from the briefing, then test the order. This is a guided practice preview; the full scenario and independent assessment still require production review.
Use the briefing above. Select the actions in the order you would take them, then run the sequence.
Interview five potential buyers and present a one-page evidence table.
Five dated interviews, direct quotations, recurring pain, and one falsifiable next experiment.
Primary source to review: Official topic guidance ↗
Content review: Check sample size and interview consent.
