ACADEMY / COURSE DEVELOPMENT
Speak so people can act.
Five paired learner and instructor briefs for service stories, meetings, executive decisions and capital conversations. Each includes lessons, a practice task, assessment evidence and an instructor move. These are development outlines, not finished courses or available for purchase.
BEGINNER · DEVELOPMENT BRIEFMotivational Speaking
Deliver a grounded message with a clear takeaway, without exploiting service stories.
- Define your audience and purpose
- Turn one experience into a useful lesson
- Build an opening, tension, insight and call to action
- Rehearse presence, pacing and a respectful close
Learner practice: Record a 3-minute speech and ask two peers what action they heard.
Assessment: Audience can state the lesson; story consent and factual details are checked.
Instructor guide: Model a consent-safe story; give feedback on clarity and listener value.
BEGINNER · DEVELOPMENT BRIEFPublic Speaking Foundations
Speak with structure and confidence in a meeting or community event.
- Outline one claim and three supporting points
- Use voice, breath and pauses
- Handle a question you cannot answer yet
- Adapt for room size and accessibility
Learner practice: Present a 5-minute brief with one visual aid and a question period.
Assessment: Clear opening, accurate support, legible visual, concise answer.
Instructor guide: Observe two rehearsals; score structure, delivery, evidence and response.
ADVANCED · DEVELOPMENT BRIEFExecutive C-Suite Presentations
Lead with a decision, quantify options, and handle executive challenges.
- Frame a decision and stakes
- Put financial and operational evidence on one page
- Compare options with risks and tradeoffs
- Close with an explicit ask and owner
Learner practice: Give an 8-minute decision memo to a simulated leadership team.
Assessment: Decision, evidence, assumptions and next steps can be repeated by the panel.
Instructor guide: Role-play CFO, COO and CEO questions; challenge unsupported numbers.
INTERMEDIATE · DEVELOPMENT BRIEFInvestor and Funding Skills
Compare capital routes and answer diligence questions honestly.
- Define use of funds and runway
- Compare debt, grants and equity
- Calculate dilution and repayment scenarios
- Organize a factual diligence folder
Learner practice: Create a 12-month use-of-funds table and compare two financing offers.
Assessment: Math reconciles, assumptions are labeled and risks disclosed.
Instructor guide: Review calculations; never imply guaranteed funding or returns.
INTERMEDIATE · DEVELOPMENT BRIEFPitch Presentation Skills
Present an evidence-backed business case to a defined audience.
- Identify customer problem and proof
- Explain product, market and business model
- Show traction and realistic financial assumptions
- Rehearse a precise ask and Q&A
Learner practice: Deliver a 6-minute pitch with a 6-slide deck and 4-minute Q&A.
Assessment: Ask is specific; claims traceable; slides readable; answers address questions.
Instructor guide: Use two pitch rounds: first feedback, then revised delivery.
